| POST | DIRECTOR OF MARKETING – 1 POST |
| EMPLOYER | Ministry of Natural Resources and Tourism |
| APPLICATION TIMELINE: | 2022-09-22 2022-10-12 |
| JOB SUMMARY | NA |
| DUTIES AND RESPONSIBILITIES | (i)Developing the board’s business and marketing strategy; (ii)Monitoring the performance of the Board’s marketing initiatives to see if key performance indicators are being achieved; (iii)Developing marketing programs with quantifiable and objectives to measure results; (iv)Planning and overseeing the design and production of all promotional aids and materials for distribution locally and overseas; (v)Deciding on the various means of distribution of promotional aids; (vi)Coordinating the participation in various promotional campaigns and trips, trade fares and educational tours; (vii)Overseeing the compilation and maintenance of up to date tourism database and preparing the quarterly and annual reports; (viii)Initiating and coordinating domestic tourism awareness campaigns; (ix)Coordinating market and product research; (x)Monitoring and coordinating the relationship of tourism stakeholders both overseas and locally; (xi)Preparing and monitoring the overall marketing and business development budget; (xii)Keeping abreast with and maintaining the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks; (xiii) Establishing standards and practices for maintaining confidentiality related to all organization documents, data, policies and records; (xiv)Analysing market trends, recommending changes to marketing business development strategies; (xv)Supervising staff under the marketing directorate; (xvi)Developing marketing programs with quantifiable and objectives to measure results; (xvii)Planning and overseeing the design and production of all promotional aids and materials for distributions locally and overseas; (xviii)Deciding on the various means of distribution of production aids; (xix) Coordinating participation in various promotional campaigns and trips, trade fairs and educational tours; (xx)Initiating and coordinating domestic tourism awareness campaigns; (xxi)Monitoring and coordinating relationship with tourism stakeholders both overseas and locally; (xxii)Preparing and monitoring the overall marketing and business development budget; and (xxiii)Performing any other duties related to his/her field as assigned by the Director General.
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| QUALIFICATION AND EXPERIENCE | Master’s Degree in the following fields: Marketing, Business Administration, Hospitality,Tourism, Tourism and Hospitality Management, Commerce, International Business, Economics, Public Relations and Marketing from a recognized institution.At least eight (8) years of experience of which three (3) years should be in a Managerial position in a reputable organisation.
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| REMUNERATION | NEGOTIABLE |
